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Aktuelle Version vom 21:03, 20. Mär. 2012

My trade show exhibit experience began young around the dinner table. My dad, Joseph LoCascio, would get home every evening with fascinating stories about designing and building displays and exhibits at various New york city exhibit houses where he worked as graphic artist.

If the projects he worked on were completed however take your family into New york and show us the outcomes of his artistic handiwork, which regularly included IBM's Madison Avenue window displays, Crane's display of new bathroom/kitchen fixtures, Allied Chemical's lobby displays, and various displays at the New York Stock Exchange and the World Trade Center. A great many other Sell Gold Irvine CA of his would be on display at trade events at the New york Coliseum, Waldorf Astoria, or the new York Hilton.

My admiration for my father's artistic talents started when I would be invited to become listed on him for his local freelance focus on weekends. I'd help him load the vehicle with his art supplies and then watch in amazement as that he laid out and hand-lettered a bank's new window register gold leaf, or a company's name on a truck door, or perhaps a new sign for a local church.

The exhibit building business was cyclical, and there were instances when work was scarce and some shop workers had to be laid off for a couple weeks. Other times there was a lot of work, Cash For Gold Irvine CA which required hiring more folks and working overtime and weekends to accomplish exhibits.

My chance to use my father at Exhibit Craft, Inc. in Long Island City, came when the shop was on a full-time work schedule, including weekends, to complete multiple exhibits over time for the National Hardware Show in Chicago.

I jumped at his offer and was excited not to only be making $1. 50 an hour at the age of 14, but also to get to use my dad and start learning the exhibit building business from the ground up. Might work that first weekend - and many others that followed - included cleaning silk screens and squeegees, resurfacing art tables with new paper, sweeping the ground, vigilantly peeling frisketed graphic panels, and mixing paints.

I knew right then and there that the exhibit business was where I wanted to pay my career. All through high school and after military service I worked at Exhibit Craft, Inc. working my way up the ladder, which included Silk Screen Production, Assistant Production Manager, Shipping and Receiving Clerk, and Assistant to the Purchasing Manager.

A major career transition came when ECI won the new Olivetti Underwood account and needed an account executive to control their multiple product exhibits for more than 40 trade events annually. I applied, interviewed, and got the job. To my amazement, I soon found myself in planning meetings at Olivetti's corporate headquarters at 1 Park Avenue in Nyc.

At 22, I was enjoying a dream job, learning the ins and outs of being an exhibit account executive and looking to Gold Buyers Irvine CA the near future when, unsuspectingly, ECI was sold to IVEL, that is today an integral part of Exhibit Group. IVEL then moved the ECI plant to Brooklyn, New York. For me personally, it absolutely was unreasonable to work in and go Brooklyn as I still enjoyed living an almost carefree and independent lifestyle at my parents' home in Bergenfield, Nj, where I spent my youth. But if moving out for a job was absolutely essential, I thought moving to California might be a much better choice.

With an eye for adventure, travel, and an urge to begin fresh, I sent a resume out to Stewart Sauter, an exhibit builder and show decorator in San Francisco. I was hired after a great interview. I had contracted Stewart Sauter often before to create and dismantle Olivetti Underwood's exhibits and had established a fantastic working relationship with Mr. Tony Panacci, who I would work for. My job was supervising the setup, servicing, and dismantling of all exhibits delivered to Stewart Sauter from exhibit houses from throughout the country.

My tenure in San Francisco was short-lived, nevertheless , because while establishing exhibits at the Fall Joint Computer Conference at Brooks Hall, I met Mr. Del Kennedy, Advertising Manager at UNIVAC Division of Sperry Rand. He finished up offering me employment as their Corporate Trade Show Exhibits Coordinator in Bluebell, Pennsylvania.

Getting the chance to jump from the vendor side of the business to the client side was a dream I had developed when i watched the whole staff at Exhibit Craft organize and clean up the shop in preparation for starters of its client's visits. 1 day I said to myself, "Someday I want to be the client. "

UNIVAC built and sold computers. Their trade show exhibit philosophy was to utilize live theatrical presentations, developed by the highly talented Hardman and Associates from Pittsburgh, PA, to exhibit exactly what computers could do. Karl Hardman and Marilyn Eastman, creators of the cult film "Night of the Living Dead, " developed scripts, scenery, and AV materials, and hired and trained actors and a complete professional production crew to effectively present UNIVAC's computer presentations. We staged the presentations on an hourly schedule in a theater with seating for about 60 visitors. Once the presentation ended, the doors would open and visitors would walk by way of a display area where salespeople, managers and technical support professionals made personal product presentations, answered questions, and filled out sales lead forms for additional information or sales calls.

UNIVAC's marketing experts understood early on that in reality some type of computer was just a machine and that it was the power of its various software applications that made the most sense to booth visitors. In the often cacophonous trade show exhibit environment, getting attention and making prospects and customers comfortable while sharing complicated and often esoteric information required total get a grip on of the exhibit environment.

Annually later I accepted a job with Memorex (which stood for Memory and Excellence) in Santa Clara, California, as their Corporate Manager of Trade events and Exhibits. This included supporting their Video Tape, Computer Media, Office Products, and Computer Peripheral business units. Right after arriving, Memorex made a decision to launch new audiotape products and I began focusing on their introduction at the Gadgets Show in Chicago.

The online marketing strategy because of this essential first trade show exhibit was to facilitate a dynamic live demonstration presenting the audible differences between new Memorex cassettes and what was then on the market. We had a need to show prospects how Memorex cassettes would outperform recorded music when comparing to reel-to-reel 3M and BASF audiotape, which at that time dominated the worldwide audiotape market.