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If you are an emerging firm with the next wonderful item, occasionally you need an angel on your side. A study by the University of New Hampshire's Center for Venture Study showed that "angel investors" - high-net-worth men and women willing to invest in entrepreneurial companies at an early stage - shelled out much more than $18 billion into early-stage companies final year alone, compared to $304 million by venture capitalists. Locating an angel investor, even so, is not an straightforward job. Safer Smokes Inc. is 1 firm that understands the challenge of attracting the proper investors. This improvement-stage firm is tapping the smoking cessation market with a distinctive tobacco-totally free, nicotine-free smoke named Bravo, which has the appearance of a traditional cigarette and burns like tobacco, but is truly created from lettuce fibers. "Bravo lets you smoke your way out of the tobacco habit gradually," mentioned Puzant C. Torigian, chief executive officer of Safer Smokes. For firms like Safer Smokes, it may possibly be too soon to strategy huge venture capital firms, however time to move beyond networking with family and friends. Angel investors to the rescue. "The challenge for raising capital in today's market is in harnessing the courage and vision of the angel to see by way of to the real investment opportunity," mentioned Torigian. So how do companies like Safer Smokes attract their angel?

• Have a clear-cut target industry for your product or service. For instance, Safer Smokes is targeting the smoking cessation market place, which has sales approaching $10 billion per year, up from $6 billion just three years ago.

Most angel investors favor organizations that are most likely to show positive money flow within their 1st 18 months, so having these kinds of statistics about your market can be an incentive.

• Match the enterprise program objectives to the angel's risk tolerance. Investors want to know the product or service will be distinctive and properly-cultivated. Safer Smokes has a patented remedy that firm officials say will "have an effect on the landscape of the wellness care business." idea angels com