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If you are an emerging company with the next fantastic item, often you need an angel on your side. A study by the University of New Hampshire's Center for Venture Analysis showed that "angel investors" - high-net-worth people willing to invest in entrepreneurial organizations at an early stage - shelled out far more than $18 billion into early-stage companies final year alone, compared to $304 million by venture capitalists. Discovering an angel investor, even so, is not an effortless activity. Safer Smokes Inc. is one business that understands the challenge of attracting the right investors. This improvement-stage business is tapping the smoking cessation market place with a unique tobacco-free of charge, nicotine-free smoke called Bravo, which has the look of a standard cigarette and burns like tobacco, but is truly produced from lettuce fibers. "Bravo lets you smoke your way out of the tobacco habit steadily," mentioned Puzant C. Torigian, chief executive officer of Safer Smokes. For organizations like Safer Smokes, it could be too soon to method huge venture capital firms, but time to move beyond networking with household and pals. Angel investors to the rescue. "The challenge for raising capital in today's industry is in harnessing the courage and vision of the angel to see via to the true investment opportunity," mentioned Torigian. So how do companies like Safer Smokes attract their angel?

• Have a clear-cut target market for your product or service. For instance, Safer Smokes is targeting the smoking cessation marketplace, which has sales approaching $10 billion per year, up from $6 billion just 3 years ago.

Most angel investors prefer organizations that are most likely to show positive cash flow inside their 1st 18 months, so getting these types of statistics about your market can be an incentive.

• Match the organization strategy objectives to the angel's danger tolerance. Investors want to know the product or service will be distinctive and properly-cultivated. Safer Smokes has a patented remedy that firm officials say will "impact the landscape of the well being care business." ideangels