Ford to Exit the Minivan Market?

Aus Salespoint

All the vehicle blogs lately have been speculating on the direction that the Ford Motor Organization is going to take in the wake of declining sales and stiff competition. We know that Ford has as well considerably capacity and we know that the firm will be closing some key plants and laying off an as yet to be determined number of personnel. What hadnt been clear is which models would be cut from the line up. Now, it appears that Ford will exit the lucrative minivan market. Thats correct, Ford apparently will stick with developing automobiles, trucks, and SUVs, and leave the minivan industry to the other restraining order san diego players.

Ever because the Chrysler Corporation invented the minivan market place back in the early 1980s with its line of K-automobile derived minivans the Dodge Caravan, Plymouth Voyager, and the Chrysler Town & Country Ford has been playing catch up. Indeed, a series of forgettable star named minivans were served up by Ford and summarily rejected by customers: the Aerostar, Windstar, and the Freestar. Later, both Honda and Toyota brought out their personal entries and Ford, along with Chevrolet discovered themselves trailing badly in an overcrowded segment. Indeed, numerous GM divisions sell minivans, as does Kia and Nissan, creating the market specially tight.

Ought reliquary to Ford choose to go ahead with plans to ditch the minivan market, it wouldnt be a full retreat. For one particular, a lot of buyers prefer the automakers well-known Ford Explorer SUV while its all wheel drive Freestyle wagon/crossover competes effectively also. Lastly, an additional vehicle the Edge will soon make its debut and most likely pull several minivan consumers more than. The Edge will be but an additional crossover vehicle somewhat of a SUV/wagon hybrid and fill the require for consumers.

Yes, Ford appears ready to ditch the minivan industry. No loss to consumers and possibly a intelligent move for the chasuble beleaguered automaker.