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Facebook Marketing Tips for Business

Many business executives recognize the need for marketing on Facebook and also have taken the initial step by creating a Facebook Fan Page for his or her business. But after the page is created, many CEO's drop the ball and do not make the most of all that Facebook has to offer for his or her business. So, we've compiled a summary of marketing tips for business people.

Posting on Other Business Pages

Facebook Fan Pages have become a location where Pages can post and update on other Pages. In "Page" mode, you are able to like and discuss other pages. In Page mode you are able to write on the profiles of your friends. Wall posts are no longer in chronological order, and that we do not really have lots of control on the posts on our Pages. What's promising as a Facebook admin is that you can "view" your page in chronological order. To do this under "wall" click "admin view". This helps you to organize your own page by viewing it within the order that is easiest to understand and manage.

As you are in "page view mode", when the name of the fan page isn't your real name, as is the case with many fan pages (they are the name from the business), you should add a name for your post. If you are commenting on other fan pages, go on and sign off after your comment having a dash and your first name. This can help to include a personal touch to your posts and improves your engagement factor.

Think about the way you are coming across. Are you currently at your competitors' pages because of self-serving agenda or are you currently there to contribute? It is recommended that you do most of your networking in a business industry that isn't the same as your company (a non-competitive industry). You are able to post on the pages of businesses which are associated with yours, although not your competitors. You might get more results that way.

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Prevent Spam by yourself Page

Many business owners have seen that, sometimes, their competitors will spam their page. Facebook presently has spam filters that you can use to curve this. In order to access and utilize Facebook spam filters, you can find this tool under "edit page" also it enables you to load keywords which are put in the spam filter which means you, as the admin, can automatically filter posts. This is situated in "admin view". Comments appear in a light color which many people have said is much more difficult to see, however, it continues to be very helpful.

Notifications could be by email or you can turn that off by clicking "edit page". This is helpful because as you get new fans or comments you will get notifications.

Marketing Tips

1. Photo Strip towards the top of your Page.

The photos towards the top of your page would be the five photos that are the most recently uploaded. You can delete them by clicking the X in the right hand corner of each page.

The "Photo Strip" at the top acts just like a photo viewer and the photos pop up so the viewer doesn't lose their place when examining photos. Possess some custom graphics designed for the very best 5 photos on your page. They may be 970 x 680 pixels. It is recommended that you depart white space around the perimeters of the photos. FB will shrink these to a 97 x 68 thumbnail. Use images having a call-to-action for example "click here", "find out more", "get details", or "free download". When visitors click on that image, the image will appear. Within the description of this image, put details along with a call-to-action having a link or perhaps your phone number so visitors can easily contact you.

2. Links along the left-hand portion of your Page.

Reset the order of your links on the left-hand side of the Facebook Page. If you have a lot more than 7, you will notice a "more" link and from there you can drag and drop those links. Put the "landing tab" at the end that is usually a "welcome" where visitors land. This way once they visit your welcome page, all your links will be expanded plus they can see your entire listing of all of your links along the left-hand portion of your page.

3. Take advantage of Facebook iFrames with the addition of interesting content.

Facebook uses iFrames and although it is a touch more complicated, it gives you the ability to add images, videos and opt-in boxes and a call to action. You can have a whole page designed by yourself site and then post that in your iFrame within your Facebook page making that your custom landing tab. In addition, you can take Facebook ads out and drag them specifically to landing pages and links on your Facebook page. This gives the ability to test different promotions and offers. You are able to experiment and test together with your different offers on different iFrames links in your page.

4. Updates feature provides the opportunity of free advertising in valuable Facebook real-estate.

Click "edit page" "marketing". You can send all your fans updates. All these communications go into "other". On the top right-hand corner of Facebook, you will notice a place called "Unread Updates". This is valuable real-estate so that if you are using "updates" more often, you can get your fans more interested in your page. For those who have a really active post in your wall, you are able to take that exact link and add that in to the "updates" so that your fans notice on the top right-hand corner of the page. By utilizing "updates" you will have free ads on your own and it appears on the top right-hand corner of your fans' pages.

5. Increase visibility and engagement with Facebook News Feeds.

Studies show that As much as 90% of the fans don't go back to your page once they click the "like" page. Not to worry, however, because by maximizing your visibility in Facebook News Feed, you can be visible to your fans and engage them in order to "remind" them about your business and increase visitors to your main web site, which after all, happens in upping your bottom line.

Your fans can easily see your articles in their news feed. But the question is "how do your get the content visible in your fan's news page?". Facebook utilizes a very complex algorithm (called "edge rank"), therefore we don't know exactly why some posts appear in news feeds and some do not, but we all do understand what can improve your visibility in your fans' news feed.

Tips to improve your visibility inside your fans' news page include:

   Post before noon inside your time zone.
   Post One to two times each day. Don't over post. Some companies import tweets and "over post". This can hurt your "edge rank", (the algorithm that Facebook uses), which could ultimately result in your posts turning up much less inside your fans' news feed.
   Use questions.
   Keep posts short and straightforward.
   Be personal.
   Use other's content. Include photos, videos, and links. Create your own ways of improve your visibility in news feeds.

Through the use of these tips, you can increase visibility on Facebook and engage more fans.