Strategies For Landing Repeat Website Visitors

Aus Salespoint

Author: Kathryn Mckay

Cyberspace is a commonly used name for the web, and for good reason. There are millions of websites, all coexisting in the vastness of virtual space. One site can be quickly lost in the masses. Therefore, in order to get people to visit your site and return often, it is important to fine-tune your website with gaining repeat traffic as your goal.

There are two basic stages behind creating a successful website. Creating a design that your visitors will find appealing is the first challenge. Efficiency, accessibility, and an appealing visual design are all characteristics of a successful website. Next, fill your site with relevant and appealing content. Once you have built a site that meets these needs, you can focus on the next step, attracting online users and keeping them on your site. That's where the challenge truly begins.

Websites that never change do not appeal to visitors and are not ranked well on Internet search engines. For this reason it is important to update your site frequently in order to offer something new to visitors on each visit. If you are too busy to research or write new content, try simple things like reposting older, but relevant, articles, or adding new links to videos, articles, blogs, and other websites within the same area of interest. This tells visitors that you know what's going on in your blog or site niche.

The average surfer visits close to three dozen web pages every day. Expecting them to remember the URL link to your website is unreasonable, especially if they are visiting for the first time. You can, however, provide helpful links and options that will make it easier for them to find you when they wish to return.

For instance, stay connected with visitors through social networks such as Twitter or Facebook. Post regular updates and always include a link to your website with your post, giving your viewers an easy ride back to your site. On your website, include a plug-in for various social networking sites to encourage users to "friend" or "follow" you. It will also make your website more visible in the social circles, as visitors who like your site will be able to easily recommend it to their friends.

Include an RSS feed to allow people to remain linked to your site. Offer visitors a subscription as well, either for regular updates or a site newsletter.

Keywords are essential for increasing the number of people who see your site. Keywords are like road maps. Search engines will be able to locate your site better if you optimize your visibility with keywords. Search engine visibility will provide you with an increase in daily traffic. This also makes it more convenient for previous visitors to return to your site in case they forget its address, or are not yet connected with you through your subscription or social links. The titles of your pages and post must be pertinent and memorable, including strong keywords. Sites that are easy to find have the best traffic.

It is important to respect your visitors and the email addresses they provide if you wish to enjoy their trust over the long term. Only send your subscribers the specific information that they requested when they opted in, whether that be email alerts or newsletters. Spamming your subscribers' inbox is a fatal mistake that should be avoided at all costs. The subscription forms should be used wisely and not for repetitive advertisement. Advertise on your site instead, and bring people to see your site with interesting newsletters and mailings. Make all e-mails relevant, clear, and, regular, without being overly excessive. If your newsletters give what you promise, you will maintain a healthy subscriber list.

Put yourself in the shoes of your visitors. What do you think they want from a website? What site features would make you want to return? Think about what would entice your visitors to return. It might be articles with insightful content or relevant discount offers they would appreciate. Sometimes, the perfectly timed contest or promotion will make visitors come back to your site to see what is new, at the same time generating generate new interest in your site. Everybody loves a great offer. By giving your visitors intriguing incentives, you are almost guaranteeing they will come back.

The web is a great resource tool with people scouring it daily for quality information. If, however, you cannot direct a portion of that traffic to your site and keep them coming back, you will not benefit. Relevant, new content is one of the top methods of increasing repeat visits. Simple subscription forms and plug-ins to encourage sharing are also valuable site tools. Last, making your site as attractive as possible, both in appearance and in its offerings, will help make your site as successful as possible.