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4 Creative Marketing Ideas to Increase Your Wellness Business Sales Now
According to International Spa Association President Lynne McNees, "Since the economical downturn, the customer is more educated than in the past with regards to value and purchasing themselves. They expect a return on their investment, plus they aren't falling for any tricks or gimmicks. They need tangible results and knowledge that will increase their standard of living." Exactly what do you need to do to promote effectively to the educated consumer? How will you set yourself aside from a sea of competitors? Here are 4 cost-effective and time-tested holistic business marketing techniques that will help you break through to the shoppers you would like!
Customer Service
Clients are pinching every penny nowadays. Once they pay for pampering, their expectations regarding the degree of service they receive has grown exponentially! Holistic Practitioners can respond, retain, and increase their client base by customizing each guest's experience. For example, 87% of polled spas are utilizing customer comments mechanisms, but what else can you do? For just one, begin by creating a customer loyalty program. Get creative: incentivize regular customers by offering discounts on the sliding scale according to their quantity of visits. Referral programs are an execllent method to incentivize your present fans to improve the consumer base. Have a log of customer birthdays and anniversaries, and provide a complimentary 30-minute session on their behalf or their spouse.
Moreover, providing gifts with purchase (GWP) cost less than you believe. Enquire with your current product vendors-often if you display signage in-house or a logo in your website for any specific company's product (like a massage oil or moisturizer for example), the vendor will provide you with free samples as a swap you can use as GWPs for clients. Save these product samples and employ them only for those who purchase service packages to be able to boost revenue!
Don't forget to personalize! It's human nature to like to see our name on things-whether you send each client home by having an individualized printout of future treatment recommendations, or invest $20 in a label maker or printer template to monogram their product order, or produce a welcome card upon arrival, personalizing is a great way to make guests feel special and looked after.
Giving Back
Consider offering promotional pricing or complimentary mini-pampering services to community leaders such as teachers or military personnel. Plan a monthly event when business is typically slow to accomplish these sessions like the "First Monday of the Month". Not only are you currently providing a great service to those deserving or possibly in need, but it's additionally a great chance to advertise yourself like a business that cares! Your regular customers will like that, and feel all the more validated they made the best choice of practitioners!
Giving back may also accomplish your holistic business marketing goals. Partner with a charity having a popular agenda. Give them your resolve for offer a complimentary mini session to individuals who are able to demonstrate a donation receipt of the certain denomination in return for your organization information being represented online or direct mail campaigns. Better still, every complimentary session you perform, you convert right into a possible client by providing the next discount and securing an email for the list.
Another option is giving on a larger scale by sponsoring events in your area and teaming up with hospitals, schools or other related established institutions to assist educate consumers about the importance of leading a healthy lifestyle. You'll be shocked at the free exposure you obtain as well as the future referrals!
Sampling Menu
Restaurants that serve small tasting plates are hot at this time, so why shouldn't the wellness industry take advantage of a sampling menu-especially for new customers inside a tough economy who might be weary of the commitment. Offering mini services for busy professionals at lunchtime or a personalized grouping of sample services for that eclectic customer who wants to you must do everything has become a popular method of getting a taste of treatments. With 86% of polled spas offering shorter treatments and 46% of owners experiencing an increase in Half hour or less treatment bookings, a sampling menu appears to be an ideal small treat that will surely hook new clients for good!
Beauty Rest
Should you polled all busy professionals by what they wished they could change about their busy lives, we bet you would find "getting more sleep" in the top 5 of responses! We live in a sleep-deprived society, and although pampering treatments like massages, facials, body wraps, and yoga instruction offer a respite from the craziness of modern life, many times, it ends so abruptly. What if you turned your slow days into profit by crafting treatments targeted at total relaxation, after which, following the 45-minute session, allowed your client to have in the music and lie on the table for any blissful additional 45 minutes (for any total of 90), only to be softly awakened with a pre-set alarm? You not only reach book clients on previously difficult days, but it also can make you go ahead and take extra 45 minutes to perform non-client related business tasks such as Facebook updates, email blasts, and blog entries.
