SchallHalpin503
Aus Salespoint
Automotive News publications are directed at individuals within the industry. These publications are an informative and authoritative circular that provides a variety of information about the auto industry to its readers. The largest demographic of readers of these publications tend to be individuals who work in the auto industry.
Automotive service specialists tend to read this publication so they may be able to be kept up to date on industry related information. It is popular for car dealers to read this industry publication and require their service managers and other staff members to read it as well. They may also post articles that pertain to their manufacturer in the employee conference area so all staff sees the pertinent information.
These publications tend to hire writers who have a background in the Automotive Industry and who are also proficient writers. There are some authors of these publications who have backgrounds as service department managers. Their involvement in the industry provides them with an ability to relate to their readers and provide information in a manner that provides the material the service staff is looking for.
While the tradition has been for printed versions of these trade publications, many have turned to the Internet in order to circulate the information they are providing for the industry specialists. The publication that is on the web may be the same that is published in printed form or it may contain unique information that is not available otherwise. This version of the publication may require an Internet membership on a monthly, quarterly or yearly basis.
In many cases these publications will feature articles on current trends. The information may be about different manufacturers or their lines of cars. Automotive industry news documents also aim to provide the employees of service departments with material that is directed at the vehicles they may work on.
Automotive news circulars can be connected to a specific automaker and may be created to provide their employees with new information about specific models. In many cases the publications that are published by specific carmakers may be directed at providing customers with information and these documents might be provided in waiting areas of service departments.
Many times the feature articles will be about suggestions for improved customer relations and may also provide insightful information about attracting new customers. This type of article may be beneficial to the employees that are in charge of marketing. Car shows and expositions are often listed, along with reviews of these events and highlights of new models.
Automotive Reviews magazines are published by publishers that focus on providing information and news on the auto industry. These documents are typically about topics that pertain to the mechanics of the industry and may attract the service manager or the dealer and sales staff to read them. These publications may be industry oriented or they may be published by a specific carmaker with the intent of providing info to their staff and to their customers.
