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The founder of the network - Dieter Schwarz. Home affair was laid by his father in 1930, which for 10 existence twisted the company into a significant set in the wholesale sell of food products. All the rage 1944, behind Germany's defeat in the war, the company ceased to exist. More than the subsequently 10 days the company managed to revive. In 1977, subsequent to his father's death the company accepted into the hands of his son Dieter Schwarz. Next to the similar time the company has been actively mounting in two directions - household goods and a ignore of food.
The earliest LIDL supermarkets emerged in southern Germany, transport the formerly of a price fighting, which later became a tradition Lidl. Little by little, the network grew and widened, realization a level of "big brother>> and .
On commodities sold in the network Lidl, in rank on this manufacturer is absent. Instead, it is written: Lidl Stiftung & Co. KG. Such a strategy is its peculiar brand. The guests structure
Today LIDL network includes more than 4500 branches all ended the world, living being donate in almost all European countries, and actively affecting in the markets of Australia and the USA. The company's staff consists of virtually 170 thousand employees [1]. Organization branches are centrally from head office.
Typically supplies LIDL supermarkets symbolize an area of
