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If you're an emerging organization with the subsequent great product, sometimes you require an angel on your side. A study by the University of New Hampshire's Center for Venture Analysis showed that "angel investors" - high-net-worth men and women willing to invest in entrepreneurial businesses at an early stage - shelled out much more than $18 billion into early-stage businesses final year alone, compared to $304 million by venture capitalists. Discovering an angel investor, even so, is not an simple task. Safer Smokes Inc. is 1 organization that understands the challenge of attracting the correct investors. This improvement-stage firm is tapping the smoking cessation marketplace with a exclusive tobacco-cost-free, nicotine-free of charge smoke called Bravo, which has the look of a classic cigarette and burns like tobacco, but is really made from lettuce fibers. "Bravo lets you smoke your way out of the tobacco habit progressively," stated Puzant C. Torigian, chief executive officer of Safer Smokes. For companies like Safer Smokes, it may possibly be too soon to strategy big venture capital firms, yet time to move beyond networking with loved ones and buddies. Angel investors to the rescue. "The challenge for raising capital in today's industry is in harnessing the courage and vision of the angel to see through to the real investment opportunity," mentioned Torigian. So how do companies like Safer Smokes attract their angel?

• Have a clear-cut target industry for your item or service. For example, Safer Smokes is targeting the smoking cessation market, which has sales approaching $ten billion per year, up from $6 billion just 3 years ago.

Most angel investors prefer companies that are most likely to show positive cash flow within their 1st 18 months, so getting these sorts of statistics about your market place can be an incentive.

• Match the enterprise program objectives to the angel's risk tolerance. Investors want to know the item or service will be exclusive and nicely-cultivated. Safer Smokes has a patented answer that business officials say will "have an effect on the landscape of the wellness care industry." setting up a business