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Aus Salespoint

If you are an emerging business with the subsequent fantastic product, occasionally you want an angel on your side. A study by the University of New Hampshire's Center for Venture Investigation showed that "angel investors" - high-net-worth folks willing to invest in entrepreneurial organizations at an early stage - shelled out far more than $18 billion into early-stage firms last year alone, compared to $304 million by venture capitalists. Obtaining an angel investor, even so, is not an easy activity. Safer Smokes Inc. is a single organization that understands the challenge of attracting the right investors. This development-stage company is tapping the smoking cessation market with a distinctive tobacco-totally free, nicotine-totally free smoke called Bravo, which has the appearance of a classic cigarette and burns like tobacco, but is actually created from lettuce fibers. "Bravo lets you smoke your way out of the tobacco habit steadily," mentioned Puzant C. Torigian, chief executive officer of Safer Smokes. For businesses like Safer Smokes, it might be too soon to method large venture capital firms, however time to move beyond networking with loved ones and buddies. Angel investors to the rescue. "The challenge for raising capital in today's market is in harnessing the courage and vision of the angel to see by way of to the true investment opportunity," stated Torigian. So how do businesses like Safer Smokes attract their angel?

• Have a clear-cut target market for your item or service. For example, Safer Smokes is targeting the smoking cessation marketplace, which has sales approaching $ten billion per year, up from $6 billion just three years ago.

Most angel investors favor businesses that are likely to show positive money flow within their very first 18 months, so getting these sorts of statistics about your market place can be an incentive.

• Match the business program objectives to the angel's risk tolerance. Investors want to know the product or service will be exclusive and well-cultivated. Safer Smokes has a patented remedy that organization officials say will "have an effect on the landscape of the well being care sector." company formation